Jenny Stradling

CEO at Eminent SEO. Working on making the web a better place through design and business sustainability.

Sales + Marketing Alignment = ROI - JennyStradling.com

Maximize Your Marketing Dollars with an Aligned Sales and Marketing Strategy

Want to maximize your marketing dollars for a larger ROI? Then listen up: your sales and marketing goals must align.

Trust me on this.

Sales and Marketing Statistic - Jenny Stradling

Business owners often assume the sales and marketing departments are working together on process and goal alignment, when in actuality they are not.

This isn’t to say most companies don’t want the same things: increased revenue and happy customers.

However, not all organizations have figured out how to:

    •  Develop a strategy that aligns the process
    •  Use project management and communication systems
    •  Find and integrate the right tracking and reporting tools
    • Train the staff and manage the processes

In the end, this means most companies are potentially wasting marking dollars simply by not having the proper sales and marketing strategy in place.

 

But, how can this be?

Who Has The Time?

Look. I get it. As a small business owner myself I have been there. Heck. I am still there. But, over the years we have learned a lot through trial and error. We have tested hundreds of tools, used dozens of platforms and developed solid workflows for sales and marketing teams.

However, it wasn’t always that way. There was a time we were operating on a spreadsheet and a Gmail account and barely holding on for dear life.

Today we want to help our marketing clients by working together to select and utilize the right tools, systems and processes. This way everyone knows what they are responsible for and both teams have the opportunity to add their input.

We, “the marketers”, need to generate leads for the business.

They, “the sales team”, need to covert those leads into sales.

You, “the business owner”, need to see a return on your investment…

And you will, if you implement a solid marketing strategy and track and manage your leads and sales all the way through the funnel as one team, working towards one goal.

Marketing and Sales Funnel - Jenny Stradling

Learn How To Align Your Sales and Marketing Strategy

Ready to learn more about how to build your own aligned sales and marketing strategy? Check out my latest in-depth blog post on the subject over here on my company website and be sure to reach out to me or comment on the post with your own thoughts on how sales and marketing can work together to maximize marketing dollars.

We all know you’re really just here for the marketing ROI tips anyways:

Sales and Marketing Goal Alignment - Eminent SEO

 

Thanks fam.

You Might Also Like

The Link Landscape Today: An Interview with Chris Weatherall

It Takes Money To Make Money, Honey

HELP! Someone Stole My Social Media Content

How to Attract More Clients Using the Law of Attraction

100 of the Best Motivational Quotes for Entrepreneurs

2 Comments

  1. Anonymous

    March 17, 2018 at 4:14 pm

    You’ve made some really good points there. I looked on the net for additional information about the issue and
    found most people will go along with your views on this web site.

  2. Ilana

    June 14, 2018 at 6:54 am

    I think that is one of the most important information for me.
    And i’m satisfied reading your article. But want to
    statement on few basic things, The site taste is great, the articles is actually excellent
    : D. Good task, cheers

Leave a Reply

Pin It on Pinterest