Want to maximize your marketing dollars for a larger ROI? Then listen up: your sales and marketing goals must align.
Trust me on this.
Business owners often assume the sales and marketing departments are working together on process and goal alignment, when in actuality they are not.
This isn’t to say most companies don’t want the same things: increased revenue and happy customers.
However, not all organizations have figured out how to:
- Develop a strategy that aligns the process
- Use project management and communication systems
- Find and integrate the right tracking and reporting tools
- Train the staff and manage the processes
In the end, this means most companies are potentially wasting marking dollars simply by not having the proper sales and marketing strategy in place.
But, how can this be?
Who Has The Time?
Look. I get it. As a small business owner myself I have been there. Heck. I am still there. But, over the years we have learned a lot through trial and error. We have tested hundreds of tools, used dozens of platforms and developed solid workflows for sales and marketing teams.
However, it wasn’t always that way. There was a time we were operating on a spreadsheet and a Gmail account and barely holding on for dear life.
Today we want to help our marketing clients by working together to select and utilize the right tools, systems and processes. This way everyone knows what they are responsible for and both teams have the opportunity to add their input.
We, “the marketers”, need to generate leads for the business.
They, “the sales team”, need to covert those leads into sales.
You, “the business owner”, need to see a return on your investment…
And you will, if you implement a solid marketing strategy and track and manage your leads and sales all the way through the funnel as one team, working towards one goal.
Learn How To Align Your Sales and Marketing Strategy
Ready to learn more about how to build your own aligned sales and marketing strategy? Check out my latest in-depth blog post on the subject over here on my company website and be sure to reach out to me or comment on the post with your own thoughts on how sales and marketing can work together to maximize marketing dollars.
We all know you’re really just here for the marketing ROI tips anyways: