Jenny Stradling

Eminent SEO Owner and CEO. Working on making the web a better place. Quality. Ethics. Collaboration.

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Business Tips

Sales + Marketing Alignment = ROI -

Maximize Your Marketing Dollars with an Aligned Sales and Marketing Strategy

Want to maximize your marketing dollars for a larger ROI? Then listen up: your sales and marketing goals must align. Trust me on this. Business owners often assume the sales and marketing departments are working together on process and goal alignment, when in actuality they are not. This isn’t to say most companies don’t want the same things: increased revenue and happy customers. However, not all organizations have figured out how to: ...

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