Jenny Stradling

Eminent SEO Owner and CEO. Working on making the web a better place. Quality. Ethics. Collaboration.

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Marketing

Sales + Marketing Alignment = ROI - JennyStradling.com

Maximize Your Marketing Dollars with an Aligned Sales and Marketing Strategy

Want to maximize your marketing dollars for a larger ROI? Then listen up: your sales and marketing goals must align. Trust me on this. Business owners often assume the sales and marketing departments are working together on process and goal alignment, when in actuality they are not. This isn’t to say most companies don’t want the same things: increased revenue and happy customers. However, not all organizations have figured out how to: ...
It Takes Money To Make Money Honey

It Takes Money To Make Money, Honey

It can be, well, infuriating sometimes when working with people who don’t understand and value you work. When I work with a prospect for weeks and deliver a custom proposal only to get an email back that says, “Sorry, we went with someone cheaper”… this is my face: We don’t consider ourselves expensive when you compare our services to those on the market and really look at what you are getting. We’ve had client’s send us competitors quotes ...
Chris Weatherall - The Link Landscape Today

The Link Landscape Today: An Interview with Chris Weatherall

Think link building for SEO is dead? Think again. Learn more about the link landscape today in this exclusive interview with my partner, Co-founder and President of Eminent SEO, expert marketer, super dad and link building extraordinaire: Chris Weatherall. I know you well, but some of our readers may not. Can you tell us a little about who you are? I’m the president and a marketing strategist at Eminent SEO but my job is pretty much the ...

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