Jenny Stradling

CEO at Eminent SEO. Working on making the web a better place through design and business sustainability.

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jennystradling

Stop Using Cheesy Stock Photos
Design, Humor

Stop Using Cheesy Stock Photos (Please!)

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One of my biggest pet peeves EVER is the use of cheesy stock photos in website and marketing design today. Who is paying for this crap? Or maybe the better question is who in the hell is making it? Is this stuff really the best you got?  Here’s a small collection of some of the worst, cheesy stock photos you can buy online. Please don’t. If anything, you’ll get a laugh out of it.             ...
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Dear Addiction Rehab Owners
Addiction Treatment Marketing, Ethics

Dear Addiction Rehab Owners

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At Eminent SEO, we service a wide array of industries, but we are especially well versed in the addiction treatment space.  12 years ago when I started marketing, I landed a large drug rehab client and that lead to more and more connections and relationships within the industry. Over the years I have performed an enormous amount of research for addiction treatment centers. It’s a very competitive industry and it’s also full of shady ...
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Design Mindfulness
Design

Design Mindfulness

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While traveling through an airport a few months ago, I stumbled across “The Little BIG Things” by Tom Peters. I love reading but often times I end up listening to audio, instead of actually picking up a book, so I can multi-task. However, when I fly I always read a book or two. It’s a little treat and something I look forward to each time I travel. I had actually never read a Tom Peters book before (sad, but true – he’s been writing since ...
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The Value In Trust
Ethics

The Value in Trust

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When it comes to marketing, who you are matters just as much, if not more, than what you do. Why? Because other companies also do what you do and they may be cheaper, offer better customer service, have a bigger inventory of products or dozens of other reasons to set them apart from you. So, why would anyone buy from you? Easy. They trust you. And, people want to work with people they like and trust. If you needed an agency to help you with ...
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JennyStradling.com - Hang-ups and Writers Block
Creative Musings

Hang-ups and Writers Block

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It’s kinda funny even saying I have writers block, because I literally write all day – every day (you should see my Outbox!). But, I do. I think that people who start a personal blog believe they will post daily and become an internet sensation, attracting hordes of visitors. Unfortunately, that is easier said than done. Every writer has creative blocks from time to time, so I am trying to be kind to myself but the analyst in me is ...
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